In-Person Estate Sale vs. Online Estate Auction
When it comes time to liquidate an estate, clients often ask whether an in-person estate sale or an online estate auction is the better option. While both approaches have their place, the way items are presented and sold can greatly impact results.

In-Person Estate Sales
In-person estate sales typically run two days, with some extending to a third. Pricing is often reduced by 50% on the second day to encourage remaining items to sell. Items that do not sell are frequently left behind, increasing clean-out costs if the home needs to be fully emptied. We encourage clients to visit estate sales—especially during the final hours—as it can be eye-opening to see how much remains. In many cases, large amounts of unsold inventory result from items being significantly overpriced, along with factors such as item quality, limited marketing reach, or overall buyer turnout.
There are many reputable estate sale companies, and in some cases, an in-person sale may be the better fit for a client. Every home and collection is different, and no single approach works for every situation. Our role is to walk clients through the pros and cons of each option and help determine what makes the most sense based on the home, the contents, and the client’s goals.
Estate Sale vs. Online Estate Auction
One of the biggest differences between an in-person estate sale and an online estate auction is how pricing works. In an estate sale, the company sets the prices. In an auction, the bidders do. All auction items start at a low opening bid, which can feel like a drawback—because some items will sell for less than expected. However, auctions typically sell far more of a home’s contents, and that volume helps offset lower prices on individual items. The reality is that not everything is worth what we think it should be. When a home needs to be emptied for sale, it is often better for an item to sell for less than to be overpriced and left behind.
Because our auctions are conducted online, all sold prices are fully visible—we can’t hide results, and we don’t try to. Some items will sell low, while others will surprise us and bring strong prices through competitive bidding. Our past sales consistently show that volume adds up, with sought-after items helping offset those that sell lower than expected. The true measure of success is the final dollar amount sold. With most estate sales, clients receive only a final total, with no clear way to see what actually sold or how prices were reached. Our clients receive that same final total—along with a complete, transparent breakdown showing every lot and exactly what it sold for.
Stickley Table & Chairs
Sold $5,120

Quick Take: Estate Sale vs. Online Auction
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Estate Sale: Prices are set by the estate sale company
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Online Auction: Prices are set by bidders through competitive bidding
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Online Auction: All items start at a low opening bid, so some may sell for less
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Online Auction: Some items can sell well above expectations—all it takes is two motivated bidders
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Online Auction: Typically sells more of a home’s contents, increasing overall results
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Online Auction: Strong prices on sought-after items help offset lower-priced items
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Online Auction: Shipping on select items expands the buyer pool and can increase sold prices
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Best for homes that need to be fully emptied: Online Auction
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Transparency: Online auctions show all sold prices with a full line-item breakdown

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